About GO^

Strategy, intelligence, and storytelling to grow in the Americas

We connect brands with real audiences

We turn fragmented information into actionable intelligence, design persuasive narratives, and coordinate multi-market teams to protect and promote reputation.

Personalization

Programs tailored to every challenge.

Global-level service

Consistent standard for global brands.

Multicultural focus

We understand the language, cultural code, and local context.

Ourdifferential offer

Scalability

We grow at the pace of your needs.

Closeness to our leaders

Direct interaction with decision-makers.

How we Work

Your extended team, with insight and effectiveness.

We provide a boutique service with an expert team in working with global clients: we are the expert right hand of your brand and effectively guide your brand's communications in the Americas.

Camilo Giraldo Gallo

Camilo Giraldo Gallo

Founder & CEO

Our CEO is a journalist and consultant in strategic communications. His international career spans media, government, and global consulting. He is a graduate of Javeriana University and holds a master's degree in Mass Communications from the University of Florida. He began his career as Business Editor at La República and later led regional communication programs for global brands at Burson.

As the firm's director, he defines the strategic vision and supervises every project, ensuring that each initiative meets the highest standards of execution, confidentiality, and excellence.

Vivian Marroquín

Vivian Marroquín

Country Manager Colombia

With more than 14 years of experience in strategic design and experiences, she specializes in creative direction and brand development in regional markets. She has worked with global brands such as Coca-Cola, American Express, and with important banking institutions in Colombia and Mexico.

She currently leads the brand direction in Colombia, translating the strategy into coherent and high-impact creative execution, aligned with local and regional objectives.

CaseStudies

Media Relations

Connecting Spain and Canada

To formally introduce Iberia's new non-stop route between Toronto and Madrid to the Canadian market, a targeted media relations campaign and official presentation events were executed to engage key stakeholders.

  • 32 confirmed unique editorial placements
  • 24.3 million total media impressions generated
  • 91% attendance rate (34 of 37) at the key media event
  • Strategic positioning linking tourism and business travel
Iberia Toronto–Madrid route launch
Social Network Analysis

Untangling Influence Networks

Applied research based on approximately 40,000 interactions revealed how influence emerges from network structure and behavior. We now apply these insights to map relationships, identify key leverage points, and design interventions that transform networks—not just communications.

  • 40,000+ interactions analyzed
  • Proprietary (SNA) methodology
  • Identification of key influence nodes
  • A scalable framework adaptable across industries
Influence network visualization