A Story That Connects Spain and Canada
To formally introduce Iberia's new non-stop route between Toronto and Madrid to the Canadian market, a targeted media relations campaign and official presentation events were executed to engage key stakeholders.
- 32 confirmed unique editorial placements
- 24.3 million total media impressions generated
- 91% attendance rate (34 of 37) at the key media event
- Strategic positioning linking tourism and business travel












+ 30
+24 million
91%



